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Brand Concept
Brand Concept
“Il tuo vestito è proprio una mappina.”
“You look like you’re wearing a mappina.”
In Neapolitan vocabulary, mappina refers to a rag,
a term with a deliberately modest and slightly ironic sound.
Drawing on an in-depth knowledge of the tradition of clothing and classic Neapolitan tailoring,
consciously overturning traditional codes.
That feeling of dissonance which, at first glance, may appear to be an anomaly, is assumed as an aesthetic principle.
Our garments are designed to be worn and lived:
It is in everyday use that their essence finds its full fulfillment.

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